The toddler son of a millionaire businessman died after falling from a hotel balcony on the first day of a family holiday in Italy.
Eighteen-month-old Brad Kremer tumbled 15ft off the second-floor balcony.
The tragedy happened at 7pm on Saturday, a day after the family of five arrived for their holiday at the Chia Laguna hotel complex outside Cagliari in Sardinia.
Although the young boy did not fall far, he is thought to have landed on his head.
He was taken to hospital by helicopter but was pronounced dead within hours.
Brad's father Richard, 43, is the director of Kremer Signs, which is Britain's largest manufacturer of advertising hoarding signs for estate agents.
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